- Why are small companies often the first to adopt new technology?
Small companies are often the first to adopt new technology because they need to get the word out about them as quickly and as inexpensive as possible. Everyone uses the internet so it’s a sure-fire way to get customers.
- How is technology, such as YouTube, an equalizer for small businesses?
Technology is like an equalizer for small business because it gets their word out just as fast on YouTube as bigger companies will pay millions to get their word out.
- What are the benefits and drawbacks of using YouTube to advertise?
- Benefits
Tons of users= tons of content meaning that there is a lot more content there is on any other website.
Ton of users= tons of views. If you making your videos so unique or interesting will put your video at the top.
Easy to use interface.
Embed player that allow you to put it almost anywhere.
It's great place to get noticed - Drawbacks
Crappy Content
Fake Content
Low Quality
No Revenue Options
Annoying tag in video
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