Small Companies and Technology

We believe that small companies are the first to adopt new technology because they are more desperate for business. They are more willing to try new things, take a risk, and possibly market the next big thing in the hopes of generating business. Many forms of technology can serve as an equalizer for small businesses because it will allow them to do things they may not be able to do. A small company probably cannot afford to run a commercial on television, but they should be able to upload the commercial to YouTube where it could get a lot of views and have the same effect. Unfortunately, the Internets anonymity may cause more liberal feedback, and you’re not guaranteed that your video will be seen, but it is still a great alternative for small companies to get an edge.