Questions – Ethan and Joe

1. Why are small companies often the first to adopt new technology?
   
   1. Small companies are often the first to adopt new technologies because if the new technology is successful, their company will become successful too. Also new technologies are cheap ways of adverting to many people. For example almost every company has a Facebook page or Twitter account to advertise their products.
      

 

1. How is technology, such as YouTube, an equalizer for small businesses?
   
   1. Technology such as YouTube are equalizers for small businesses because it doesn't matter how much money a company has, the company with the best commercial will get the most amount of attention, and the most amount of views.
      

   
    

2. What are the benefits and drawbacks of using YouTube to advertise?
   
   1. There are many benefits of using YouTube to advertise. The benefits are that there is an infinite amount of people that can possibly view your video and that it free. The bad things about is that there is a good chance no one will see your video and you are more than likely going to get less viewers than you would than with a TV commercial.