Big business is using growing technologies to their advantage. Recently companies such Coca-Cola and Best Buy have hired staff to basically sit around all hours of the day and talk to people over twitter. They believe this will gain them support and people will view them as a "people oriented" store. Ever since they began doing this they have seen a profit increase across the board. They don't try to push sales on people it is more of a subconscious thing where you will see them as your friend before sales people. It is a smart marketing ploy to trick the minds of certain types of people who are easy to befriend. The companies have now even gone so far as to offer jobs over twitter to people with at least 250 friends. In Coca-Cola's case they hired a person to deal with complaints over twitter. Soon after a complaint was made that a trip that was won was not received and within a day the problem was fixed thanks to the speed of twitter. Some companies also give prizes over twitter but to get them you need to read about the deals that company is having that week or month. So we see that ultimately this is just a quick scheme to get people to be more interested in companies and it seems to be working.
3 comments:
We want to work for a company and sit on Twitter all day. It does make sense though. Getting out there and interacting with the customers sounds like a good way to make a company thrive.
I'm not sure the I agree with this type of marketing it seems that they are playing with peoples minds to sell their products by acting like a friend. I would need to see more on this to make me like the idea because right now it seems like a small form of mind control.
Interesting angle Cameron. It takes a lot to get into the inner circle of our "friends". But a sympathetic or empathatic, ear just makes people feel better. :)
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