The Outdoor Industry Association has started one of it's biggest undertakings. The OIA has started a worldwide Eco Index as the standard sustainability research tool. The different products covered by this Index are extremely diverse and hard to keep track of. Certain companies such as levis gain points just from increadibly minute things. The Eco Index also does not keep track of human rights and should measure more than just the carbon footprints left by companies. Then again "sustainability" is a word that could have different meanings to people.
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